Friday, March 1, 2013

Macklemore and Ryan Lewis Make Thrift Shopping Cool For Hip-Hop Heads

I'm gonna pop some tags
Only got 20 dollars in my pocket
I-I-I'm hunting
Looking for a come up
This is f-n awesome

It takes a white dude with a love of old clothes bought for a song, to top the hip hop music charts.  When I was a kid, shopping at a thrift store  was thought of as the worse thing ever but, Macklemore has made an actual theme song for us professional and amateur thifters and it's a smash hit.  In an era of bling hip hop check out Trinidad James "All Gold Everything" where even though the subject and his peers  are  living in abject poverty, the need to floss with highly expensive items is the only way to survive. Shot in an actual thrift store  with models and  extras styled in arraying vintage fashions mostly from the early 1980s, there is not a booty shot, an Ashton Martin or brick of cash in site and the video is still a fun filled creative work of art.  The  fur coat Macklemore wears  in the opening shot looks like something out of the movie The Mack with a twist of the Lion King but like a true thrifter, he rocks it  with   confidence and brags about how cheap who could resist a dude who says: I'll wear your grandpa clothes/ I look incredible/ I'm in this big ass coat/ From that thrift shop down the road.


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